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Chapter One of The Impact of Strategic Management on Organisational Performance. (a Case Study of Nigerian Breweries Plc)
Abstract of The Impact of Strategic Management on Organisational Performance. (a Case Study of Nigerian Breweries Plc)
The strategic management function is perhaps the most fundamental and most important aspect of management and managing. It takes superior entrepreneurship and competent strategic implementation and execution to produce superior organizational performance over the long-run. A great strategic plan that is flawlessly executed seldom produces gold star results either.
In the light of the above, this chapter is to carry out a literature review on strategic management and its impact on organizational effectiveness and performance. It attempts to consider the nature and concept of strategic management strategies used by organizations, the primary determinants of strategy and the components of strategic management among others.
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