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Abstract of The Effect of Social Media on Voting Behaviour in Nigeria (a Case Study of Alimosho and Ikorodu Local Government)
This study examined the effect of social media on voting behaviour in Nigeria. The study of voting behaviour has turn out to be increasingly complex in past years. In the past, only the political manifestos of politicians and parties determined their success in elections. However, success is no longer believed to be determined in this manner, as it is rare these days not to find a political candidate’s profile across all social media platforms.
Since the advent of online social media platforms, it has continued to remain the most popular and influential tool among internet users. However, despite the significance of social media tools on voting behaviour, it has a number of problems which are; how do social media influence voters’ behaviour; what are the attributes of social media that influences voters’ behaviour; how does the usage of social media affect the voting behaviour of voters; and o identify the challenges of using social media.
The research objectives were to; determine if Facebook influences voter behaviour in Alimosho and Ikorodu Local Government area in Lagos State; find out the influence of Twitter on voter behaviour in Alimosho and Ikorodu Local Government area in Lagos State; examine the effect of Instagram on voter behaviour in Alimosho and Ikorodu Local Government area in Lagos State; and to investigate other factors that influence voter behaviour in Alimosho and Ikorodu Local Government area in Lagos State. This research work made use of quantitative source of data, through which data were gathered using a self-structure questionnaire.
The findings showed that, there is a significant relationship between Facebook on voter behaviour in Alimosho and Ikorodu local government of Lagos State. The study as well revealed that, there is a significant relationship between Twitter on voter behaviour in Alimosho and Ikorodu local government of Lagos State. And lastly, the study found out that, there is a significant relationship between Instagram on voter behaviour in Alimosho and Ikorodu local government of Lagos State
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The study recommends that, the use of social media should be adopted by politicians and political parties in order to engage the public in political discourse. In addition, the use of social media platforms such as Facebook, Twitter and Instagram be encouraged among the youths in order to keep them engaged in political discussion and keep them posted on political news.
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