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Chapter One of Impact of Employee Motivation on Sales Performance in Nigeria’s Service Sector a Case Study of U & U Supplies and Electronics, Rivers State.
Abstract of Impact of Employee Motivation on Sales Performance in Nigeria’s Service Sector a Case Study of U & U Supplies and Electronics, Rivers State.
Employee motivation has a huge impact on performance, which in turn affects the productivity of an organization. This study investigates the impact of employee motivation on sales performance of selected firms in Rivers State. The study employed descriptive research design. The population of the study comprises of all the staff of the three selected firms in Rivers State. The data for the study were collected through the use of structured questionnaire. The data collected were analyzed through the use of descriptive statistics and the hypotheses were tested using correlation analysis. The result of the analysis revealed that monetary incentives, job design and training and development have positive and significant impact on employee sales performance. The study recommended that the management of the selected firms should ensure that employees are rewarded both in terms of monetary and non-monetary as this will have long-term improvement on the quality of work in our organization. The researcher also recommends that proper job design practices such as job rotation should be put in place as this will help in improving the sales performance of the employees. The management of the selected firms should ensure regular training of their staff as this will help in improving the employee’s knowledge, skills and attitude towards their work there by improving their sales performance
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