The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc

The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc

Content Structure of The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc

The abstract contains the research problem, the objectives, methodology, results, and recommendations

• Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
• Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
• Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
• Chapter four contains the data analysis and the discussion of the findings
• Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
• References: The references are in APA
• Questionnaire.

Abstract Of The Effect of Marketing on Services Delivery in Nigeria Banks a Case Study of Union Bank Plc

Marketing is a new phenomenon in the Nigerian banking sectors.  Banks in general were slow in embracing the marketing concept. Prior to 1986 banks were practicing armchair banking with little innovation.  But with the advent of SAP (Structural Adjusted Programme) in 1986, the entire economy was liberalized and many new banks came into existence. Consequently, the banking environment became very competitive and banks have no option than to imbibe in marketing philosophy. In carrying out this research study, an attempt has been made to find out and establish the relationship between three important aspects of bank marketing, namely, marketing efforts, product innovation quality of service and its effect on customer patronage. These innovations services of the bank have largely helped in retaining existing customers and also creating potential customers.

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