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Chapter One of Prospects and Problems of E-marketing in Hospitality Industry
Abstract of Prospects and Problems of E-marketing in Hospitality Industry
Information and communication technology has made the world go round. This is well recognized in the area of marketing by turning to e-marketing to help expand business growth. This can be said of tourism particularly in the area of hospitality. It has helped them to expand their business contacts and brings businesses to limelight and thereby making it more popular and more recognized. Therefore this study investigated the Prospects and Problems of E-marketing in hospitality industry. The research questions were: What is the prevalence of the use e-marketing in the hospitality industry in Nigeria? What are the reasons for the use of e-marketing in the hospitality industry in Nigeria? What are the impacts of e-marketing on the hospitality industry in Nigeria?
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