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Chapter One of Effects of Backward Integration Strategy on Organizational Performance in Manufacturing Industry (a Case Study of Nestle Nigeria Plc)
Abstract of Effects of Backward Integration Strategy on Organizational Performance in Manufacturing Industry (a Case Study of Nestle Nigeria Plc)
The study focused on the effect of backward integration strategy on organization performance. Nestle Nigeria Plc was used as case study. Fifty copies of questionnaires were administered using convenience sampling techniques for the purpose of data collection and interviews were conducted to authenticate the information derived. The data obtained was analysed using frequency distribution and chi-square. The findings revealed that Backward Integration increases organization profitability. This is to say that Backward Integration strategy streamline the organization to provide better cost control by eliminating the middleman and lower cost of production for the firm to became more competitive in the market place. It was recommend among others that to justify the funds expended on this strategy, the strategy should be well validated and evaluated. While it is proper that research and development programme should be embanked upon.
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